Future Ecommerce Trends For Trending Online Business (2020)

If you run an e-commerce website then you would agree how difficult it is to drive sales or make the customer click the “Buy Now” button. Do you know, you can make it easy by following the future ecommerce trends for 2020.

Yes, that’s true

In fact, most of the established e-commerce companies have also agreed that if websites don’t upgrade themselves according to the future and latest trends, then they will lack e-commerce growth. In this post by “Kreo Web,” we bring to you the most effective trends in e-commerce industry which will definitely help you to scale your online business in 2020 if you execute them properly.

All-Time Necessary Ecommerce Trends

  • High-quality product images
  • Variety of product images.
  • Mobile-Friendly Website.
  • Brand Identity
  • Customer Service

Future Ecommerce Trends 2020

#1. Chatbots & AI

Interacting with the customer is a good way to know about the customer’s need so that you can sell him the right product. According to popular surveys, customers connect with companies which give them a good conversation experience. Chatbots are the best solution to this as they are emerging as an essential component in the future of online business.

What you can do?

You can install a live chatbot to your website from “tawk.to”

Installing a live chatbot on your website will welcome the customer with a beautiful greet. This will also make goodwill of your brand in front of the customer. A live chatbot can handle a heavy load to interact with customer directly and show them the right product.

#2. Augmented Reality (AR) – The Real Future Ecommerce Trend

Although, online shopping is on trend nowadays, but a large number of customer still prefer to buy a product once they get to experience it. For example, if a customer wants to buy a television online, it will be better if you can give them the experience of how the television will actually look inside their room.

AR or Augmented Reality is one of the future of ecommerce technology, and the future of every ecommerce growth is going to rely on such features. What it will do is, it will give an actual preview of the product the customer is going to buy.

What You Can Do?

According to current trends in ecommerce, you should definitely have the feature of AR for your customers, if you want them to buy your product. Where most of the ecommerce websites are lacking this feature, you can stand out different from others in online market by adding this.

#3. Voice Search Optimization – Most Necessary Future Ecommerce trends

With the invention of voice search tools like Alexa, Google Assistant, Apple Siri, etc. future of ecommerce trends is more tending towards voice search rather than typing and searching for any product or service. When searching for products on voice search customers expects good and exact results.

According to popular ecommerce experts, voice search is evolving as an effective trend in ecommerce industry and it can become an important factor for the success of e-commerce in 2019 and further in the future.

What You Can Do?

People mainly go for long queries while using voice search, therefore, to optimize your product page for voice search, you should always focus on long-tail keywords.

For example – If you have a red sofa as a product, then instead of using “red sofa” as a keyword you can go for “red sofa for drawing room”red sofa with cushions” or “red sofa and loveseat set”.

#4. Direct to Customer: D2C

Direct to Customer or D2C is a method where, the middlemen between manufacturer and consumer (wholesaler, distributor, retailer) gets excluded. This has a lot of advantages like building strong relationship with the customer, cutting off extra charges from the product, etc. People will definitely go for the product which cost them the least amount, and this is possible with D2C method.

This 2019 ecommerce trend is going to be one of the emerging factors for e-commerce growth in 2020 and further.

What You Can Do? 

You can go for a D2C business method, where middlemen between manufacturer and customer will be excluded and your customer will get their product directly from the manufacturer.

#5. Customized Products

It is always a great thing to sell the exact product your customer wants, but, why would customer search the whole website for that one product. Customers will love a feature in your websites where they can design or customize their own product.

According to ecommerce experts, this is the most effective ecommerce trend you should follow in 2019 and 2020 to drive a good amount of sales to your website.

What You Can Do?

Add a feature on your website where customers can customize the color, size, pattern, etc. of the product so that they can get their perfect product.

#6. Conversation with Customer

Consumers have always liked buying a product after a conversation with the salesperson. This builds trust among the customers for the product, and most of the times they purchase the product.

This will be a necessary condition in the future of ecommerce trends to maintain good interaction with a customer if you want to drive sales for your trending online business.

What You Can Do?

Chatbots are a great tool for increasing conversation with the customer. You can let the AI interact with the customer or you can place a salesperson who can directly interact with the customer with his/her selling skills.

#7. Try and Buy Feature

The advantage of ‘Try and Buy’ feature is a bit similar to the ‘AR feature’ i.e. customer can get a product experience before buying it. In AR, the customer gets a virtual preview of the product, whereas, in ‘Try & Buy’ customer can physically try the product and then decide whether to buy it or not.

Most of the e-commerce websites worldwide have realized this ecommerce trend as an important aspect to maintain a good customer relationship and getting more sales in 2019 and 2020.

What You Can Do?

You should definitely follow this trend in online shopping, to get growth in your sales. You can provide this feature as a paid option or a free option, but the point is you have to provide such a trending feature.

#8. Niche Store

Yes, that’s true, a niche store is always better than an all-in-one store, because, here, you will get an exact customer to target. At the same time, customers will also assume your website as a perfect place to buy the specific product they want.

Also, according to the SEO perspective, it is easy to optimize a niche store after Google’s Hummingbird update.

What You Can Do?

Search for the best product category to sell and sell everything inside that niche. You can also write a blog related to that niche, as this is good for SEO factor.

#9. Web Payments

No one likes to fill the same payment form every time they buy a product. Web payment is a method where the user will fill the form only once while buying a product from any website and his payment details will be saved on the web so that when a customer buys a product next time he/she can proceed without filling payment details.

Yes, web payment is a good feature to add, but at the same time, it is also a risky feature in future ecommerce trends.

What You Can Do? 

Save the payment details of the customer who has once purchased a product and this can be used again if he/she makes a purchase next time. Getting a customer registered with the website will make the above process easy and secure.

#10. Video Content & Marketing

Videos always give a better overview of any product than text. Customers get more attracted to an interactive video than simple texts. Video Marketing is the most effective trends in online marketing for an ecommerce website.

What You Can Do? 

Create several attractive videos for your products, and run video ads on social platforms. Also, add a video on the product description on the product page, but don’t ignore the text description.

#11. Micro Markets

Unless you are a brand, customers are never going to scroll products in your website. Micro markets are the places outside your ecommerce website, where customer can easily buy your product. This ecommerce trend has already gained its ground with businesses listing their products in Google SERP and popular social platforms with a ‘Buy Now’ button.

What You Can Do?

The best way to gain ground in micro markets is by running paid ads on ‘Social Media’ and ‘Google’ with a ‘Buy Now’ button.

#12. Influencer Marketing

Your customer spends more time on social media, not on your website. Social media is also a place ruled by non-celebrity bloggers, known as influencers. According to a survey, 20 – 30 percent of customers like to buy a product recommended by a non-celebrity blogger.

According to the latest ecommerce trends of 2019, social media influencers are the best way to promote your product and it is also going to be a part of future ecommerce trends.

What You Can Do?

Search for influencers, who have a good follower base for your product and ask the influencer to promote your product by giveaways, reviews or recommendations.


If you want to run a profitable e-commerce website then following the latest ecommerce trends of 2019 and 2020 is very important for you. Old trends are outdated and the future of e-commerce technology has arrived. Adopt future ecommerce trends to run a trending online business

Trends in online shopping are getting innovative and more creative, and adding trending features on your e-commerce website has become an important element for ecommerce growth.

Source: https://www.kreoweb.com/blog/ecommerce-trends-2020/

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